Tim Cook is very optimistic about the sales of iPhone 7, Apple focusing on the Siri artificial intelligence to increase sales.
Last night the president of Apple, Tim Cook spoke about the achievements Apple at the conference audio for the presentation of financial results for Q2 2016 and analysts took the opportunity to ask what he thinks about all the rumors say iPhone 7 sales will be reduced due lack of updates.
Responding, Tim Cook said he is very optimistic about iPhone 7 sales, and this is because despite all the negative rumors regarding future product, there are many positive information which suggests that the world will be interested in the terminal after the official launch markets overall.
Exaggerated optimism based on past
Tim Cook refused to talk about any functions that the iPhone 7 could be in the fall, but said the rate of upgrades for the iPhone 6S is similar to that recorded for the iPhone 5S, both lower than the one recorded for iPhone 6 and this is quite normal.
I do not want to talk about new phones that have not been announced. Leaving that aside, what we saw in the past to upgrade rate is the rate of upgrades for the iPhone 6S is similar to the iPhone 5S. iPhone 6 had a significantly higher rate of upgrade, and probably accelerated upgrades that had to be made one year later. What is future ready yet do not know, but I’m very optimistic about the future because I see many positive signals.
Asked about the signals that make it to be so optimistic, Tim Cook refers to basic incredibly high users of iPhone, the growing number of Android users drawn to the Apple platform, the penetration rate of smartphones which reached just 42% and a iOS 10 that has prepared many changes.
Artificial intelligence will conquer users
Tim Cook has high expectations from the system of artificial intelligence developed by Apple, he saying that these systems will play a major role in turning the iPhone into a gadget essential without which oamnii will not be able to live, which is one of the signals positive about iPhone 7 sales.
According to Tim Cook, Apple will make an artificial intelligence system great because his company focuses on user experience, it will be great and will attract more people to the platform of Cupertino, Siri being the center of this strategy .
As the iPhone turns into a personal assistant, you will never want to leave home without it. I do this as an incredibly positive vector. What makes Apple is best to provide a great user experience that is integrated into its entire product line, and this is a major advantage over their competitors. I think the launch of artificial intelligence technology is something we excel because we focus on the user experience and I like that.
Basically, Tim Cook is based on products that Apple still has not released that will not be anything available to everyone, and even artificial intelligence Siri will be great for some, unavailability of service in many countries, will seriously affect sales to Apple.
Tim Cook’s positive signals will not necessarily transform the sales when the iPhone 7 will be released and that because people want change and to design smartphones, not just software.